Advertising & Marketing Program

A Marketing Mix that Delivers Results

Roche Realty Group is the leader in innovative property marketing strategies. We’re embracing state-of-the-art technology, marketing mediums and publicity techniques for unmatched exposure.

Our full-time marketing and graphic arts department provides in-house planning, strategy, production and support to our REALTORS®  and clients. We produce a variety of custom marketing materials including 40 page color magazines, color property flyers, direct mailers, newsletters and postcards. Our combination of display and classified print advertising along with internet exposure and extensive virtual tours is unsurpassed in central New Hampshire.

Our Flagship Properties Magazine

We publish a 40 page full-color catalog several times annually which details all of our available properties.  About 75,000 copies are produced with each issue (225,000 copies annually).  Our magazine is distributed at 270 high-traffic locations throughout central New Hampshire, Waterville Valley and the Loon Mountain region.  A large number of copies are directly mailed to an extensive customer database.

We’re very proud of the quality of our magazine and its continued growth since it began in 1991. We feel our magazine sets us apart from the competition.

The Power of the Internet

Recent surveys have determined that approximately 80% of home buyers start their search on the internet. At Roche Realty Group, we have made a huge investment in our comprehensive internet marketing program. We provide maximum exposure for our listings with a network of 32 national and international websites including names such as Realtor.com, Trulia.com, Zillow.com, Yahoo.com, and Cyberhomes.com. Please visit our Internet Marketing page to learn more about each website’s innovative features.

Reaching Buyers with Direct Mail

At Roche Realty Group, we appreciate the power of print. We frequently run display and classified advertising to promote our properties for sale, locally, regionally and nationally. Some of the publications we advertise in include:

NH Reach:

The Laconia Citizen
Manchester Union Leader
Weirs Times
Lakes Region Home Guide
Concord Monitor
Meredith News
Plymouth Record Enterprise
Franklin Trumpeter
New Hampshire Business Review
Homes and Land Magazine
Foster’s Daily Democrat
Laconia Daily Sun
The Laker
The Penny Saver

Out-of-State Reach

The Boston Globe
New England Real Estate Journal
Who’s Who in Luxury Real Estate
Essex County News
Andover Townsman
Hartford Courant
Providence Journal
Waterfront Magazine
Antique Homes
Distinctive Homes
Yankee Magazine

NEW!  New England Real Estate magazine

We are proud to include New England Real Estate magazine to our marketing mix. All of our listings will be listed on their comprehensive real estate website: www.ne-re.com. In addition, each month a selection of our listings will be featured in their monthly magazine. This magazine has a wide reach including New Hampshire, Vermont, and parts of New York, Massachusetts, and Maine. In addition to premium displays in a variety of key locations, the magazine is distributed to approximately 550 additional hotel and visitor locations throughout New England.

Premium displays in New England include:

Quincy Market in Boston, MA

Copley Place Mall in Boston, MA

Yawkey Way across from Fenway Park in Boston, MA

Cruiseport BOSTON in Boston, MA

Cambridgeside Galleria in Cambridge, MA

Mall at Rockingham Park in Salem, NH

JFK International Airport in New York City, NY

LaGuardia Airport in New York City, NY

Port Authority Bus Terminal in New York City, NY

Palisades Mall in West Nyack, NY

Newark Liberty International Airport in Newark, NJ

Connecticut Convention Center in Hartford, CT